top of page
portrait grace.png

GRACE HUGHES

grace hughes LOGO WHITE 2.png

Hi i’m Grace a freelance Graphic Designer living on the Central Coast.
I have worked for over four years creating custom digital illustrations and working in the Design Industry.My signature style combines Mid Century Modern Bauhaus with accents of bold Western design with a vintage aesthetic.

I am a dedicated, hard working and passionate person, who strives to uphold a high standard of work.

​

Skills & Expertise

Visual identity 

​

​

Pearson’s Carpentry is a small freelance business located on the East Coast of Australia. The client requested  a modern and industrial feel. The client also has a passion for Roman and Greek Mythology, so I thought incorporating a personal aspect into his branding would show uniqueness and set him apart from other carpentry businesses in the area. When researching current carpentry logo designs, I found a lot of logo icons were outlines of houses and building structures. Although these icons have been used a lot, I still wanted to incorporate one on a brand style guide to give as an option. 

Screen Shot 2022-11-15 at 12.14.54 pm.png
Screen Shot 2022-11-15 at 12.12.36 pm.png

I have chosen to use Roman SD Regular and Prociono TT typeface for the main brand logo as they both have an ancient Roman feel and work cohesively together. For branding colours I have taken reference from Greek architecture and style as well as raw materials found in carpentry and buildings. The icon design I have added to the logo is a line drawing of a Roman façade and column. I have designed the logo “Pearsons Carpentry” to work with and without an icon making this a very versatile design that can suit any format of branding when its applied.

bottom of page